From Adweek · Brittaney Kiefer · · 40s
Charli XCX Joins Absolut for Chaotic Partnership
Charli XCX and Absolut launch chaotic two-year collaboration with limited editions and fan events.
In brief
Charli XCX and Absolut launch chaotic two-year collaboration with limited editions and fan events. Charli XCX and Absolut vodka partner for two years with limited drops and fan events. Originally reported by Adweek.
Absolut and Charli XCX Partner
Absolut vodka signed a two-year partnership with pop star Charli XCX for limited editions and fan events.
Teasing Fans
Absolut and Charli began teasing fans at Los Angeles shows with 'ABSOLUT XCX' screen flashes and shirts reading 'I ♥️ Absolut'.
Charli's Reaction
Charli said she was 'immediately down' when Absolut approached her, 'because they told me they wanted to do something a little chaotic, which obviously I love.'
“Charli doesn't just have fans, she's created a whole world around her, and that's what we want to embrace”
At a glance
Charli XCX and Absolut vodka partner for two years with limited drops and fan events.
