From Adweek · Hannah Bowler · · 50s
Chipotle Drops Big Ass Bag for Group Dining
Chipotle launches oversized takeout bag to boost group meals with $10-per-person deal.
In brief
Chipotle launches oversized takeout bag to boost group meals with $10-per-person deal. Chipotle introduces a 170-liter Big Ass Bag for group dining at $10 per person. Originally reported by Adweek.
Chipotle's Big Ass Bag Launch
Chipotle drops a limited-edition three-foot-wide takeout bag for group dining deals.
Group Dining Offer
The $10-per-person Family Meals deal gives groups ingredients for tacos, salads, nachos, and bowls.
Rewards Sweepstakes
U.S. Rewards members enter a multi-week digital sweepstakes to win the Big Ass Chipotle Bag.
Bag Specifications
The bag has a 170-liter capacity and measures 36 inches wide, 24 inches tall, and 12 inches deep.
Creative Agency Partner
Chipotle's new creative agency Gut collaborates on the oversized bag campaign for group dining.
The takeaway
Chipotle introduces a 170-liter Big Ass Bag for group dining at $10 per person.
