From Adweek · Adweek Staff · · 50s
Fanta's Halloween Campaign
Fanta generated 7 billion impressions without paid media using fan-created Halloween content.
In brief
Fanta generated 7 billion impressions without paid media using fan-created Halloween content. Fanta created 7 billion impressions through fan-generated Halloween content without paid advertising. Originally reported by Adweek.
Halloween as Brand Opportunity
Halloween is no longer just a seasonal celebration for brands to build relevance and engagement.
Fanta's Halloween Strategy
Fanta generated more than 7 billion impressions through fan-created content without paid media spend.
Partnerships for Collectible Cans
Fanta partnered with Universal Pictures and Blumhouse to create horror-themed collectible cans.
Product Design as Storytelling
Fanta turned product design into a storytelling platform for global brand relevance.
Balancing Brand Authenticity
Fanta balanced licensed IP with brand authenticity using the constructive tension principle.
Long-Term Campaign Strategy
Fanta created a recurring global franchise to build anticipation year after year.
Here's the gist
Fanta created 7 billion impressions through fan-generated Halloween content without paid advertising.
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