From Adweek · Christopher Cicchiello · · 1m 10s
Gut keeps Tim Hortons creative account
The Toronto agency wins a competitive review to retain the Canadian coffee chain's business after five years of collaboration.
In brief
The Toronto agency wins a competitive review to retain the Canadian coffee chain's business after five years of collaboration. Gut Toronto retained Tim Hortons' creative account by demonstrating its ability to evolve the brand through bold campaigns and cultural relevance. Originally reported by Adweek.
Gut wins Tim Hortons review
Gut Toronto has retained the creative account for Tim Hortons after competing against two other agencies in a formal review process.
Partnership since 2018
Gut and Tim Hortons have worked together since 2018, with Gut becoming the official agency of record in July 2021.
Celebrity campaigns and culture
Gut has run celebrity-driven campaigns featuring Justin Bieber and highlighted Canadian cultural touchpoints to strengthen Tim Hortons' brand.
Trust and brave creativity
Gut CEO Ryan O'Hagan credited the partnership's success to trust, collaboration, and a shared commitment to bold creative work.
“We've built an incredible relationship rooted in trust, collaboration, and a shared belief in the power of brave creativity.”
Tim Hortons' growth momentum
Tim Hortons posted two billion dollars in U.S. sales last quarter, up four percent year-over-year, though Canadian sales grew only point one percent.
CMO praises agency evolution
Tim Hortons CMO Hope Bagozzi called Gut a great partner with a real ability to evolve and push the brand forward.
“Gut has been a great partner to the chain, and demonstrated a real ability to evolve and push our brand work forward.”
What matters most
Gut Toronto retained Tim Hortons' creative account by demonstrating its ability to evolve the brand through bold campaigns and cultural relevance.
