From Adweek · Andrea Michelson · · 1m
Healthcare Brands' 3 Women Marketing Mistakes
Healthcare brands ignore women's health decisions, leading to dismissal and lost trust.
In brief
Healthcare brands ignore women's health decisions, leading to dismissal and lost trust. Healthcare brands risk losing women customers by failing to address gender-based healthcare dismissal. Originally reported by Adweek.
Women's health investments surge
Healthcare investors poured nearly $60 billion into women's health between 2020 and 2025.
73% of women feel dismissed
73% of women say they have felt dismissed in healthcare settings because of their gender.
Langrand report reveals gap
Langrand's report found a significant gap between women's health boardroom attention and exam room care.
Women route around healthcare system
Women begin routing around healthcare systems they feel aren't listening to them.
Underestimating women's decision power
77% of women make healthcare decisions for their households.
Saying 'we see you' without listening
Two-thirds of women say they've been misdiagnosed or waited too long for mental health conditions.
Missing social media and AI mark
40% of women turn to social media to validate healthcare feelings, not clinical information.
At a glance
Healthcare brands risk losing women customers by failing to address gender-based healthcare dismissal.
