From Adweek · Dawn Papandrea · · 40s
Holiday Shopping Shifts
Brands face longer holiday shopping seasons and thrifty shoppers.
In brief
Brands face longer holiday shopping seasons and thrifty shoppers. Brands can expect longer holiday shopping periods and more thrifty consumers as shoppers prioritize financial stress and selective brand choices. Originally reported by Adweek.
Holiday Shopping Shifts
Elevated grocery prices and holiday financial stress are making shoppers more selective about brands.
Data-Driven Promotions
Ibotta’s first-party data helps Pernod Ricard measure promotion success by tracking consumer behavior changes.
Consumer Timing Shifts
Consumers are elongating holiday purchasing periods to flatten consumption curves.
Loyalty Through Promotions
Brands must create relationships to retain customers beyond initial promotions.
The big picture
Brands can expect longer holiday shopping periods and more thrifty consumers as shoppers prioritize financial stress and selective brand choices.
