From Adweek · · 50s
How Shoes Became the Ultimate Cultural Vehicle for Brands
Shoe collaborations prove footwear's power to break into culture.
In brief
Shoe collaborations prove footwear's power to break into culture. Recent shoe collaborations show how footwear brands can break into culture. Originally reported by Adweek.
Shoe collaborations

Footwear is one of the most powerful vehicles to break into culture.
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The essence
Recent shoe collaborations show how footwear brands can break into culture.


