From Adweek · Christopher Cicchiello · · 1m 20s
Jon Cook Steps Down as VML Creative CEO
Jon Cook leaves VML and WPP Creative after 30 years to pursue new career chapter.
In brief
Jon Cook leaves VML and WPP Creative after 30 years to pursue new career chapter. Jon Cook steps down as VML and WPP Creative global CEO after 30 years to build new career path. Originally reported by Adweek.
Jon Cook steps down
Jon Cook, the global CEO of VML and WPP Creative, is leaving the holding company after three decades to pursue the next chapter of his career.
Eric Campbell succeeds
Eric Campbell, the current North America CEO of VML and WPP Creative, will succeed him as global CEO of VML while retaining his North American remit with WPP Creative.
Transition timeline
Cook will remain in his role until march 2027, allowing for a seamless transition for Campbell.
Cook's career
Cook joined VML four years after its launch in 1992 as one of the early digital shops and remained with the agency for the next three-plus decades.
Key mergers
He led the merger between VML creative agency Young & Rubicam and its subsequent rebrand into VMLY&R in 2018 and another merger with Wunderman in 2024.
WPP Creative launch
In 2025, Cook took on the added responsibility of leading WPP Creative, a new division housing all of the holding company’s creative agencies.
What matters most
Jon Cook steps down as VML and WPP Creative global CEO after 30 years to build new career path.
