From Adweek · Katie Duffy · · 40s
Kalshi's King Blocker Campaign
NBA star Dillon Brooks blocks LeBron James with Kalshi's new device.
In brief
NBA star Dillon Brooks blocks LeBron James with Kalshi's new device. Kalshi's King Blocker device mutes LeBron James' name on devices, with fans entering a giveaway for a chance to win one. Originally reported by Adweek.
Kalshi's King Blocker
Kalshi's King Blocker device mutes LeBron James' name and nicknames from electronic devices.
“Dillon Brooks has never been one to shy away from a rivalry. For this campaign, we took that feud a step further and gave fans something they could bring home”
Fan Giveaway
Fans can enter a giveaway for a chance to win the King Blocker device on Kalshi's microsite.
Campaign Details
The King Blocker campaign runs for eight days across TV, streaming, and social platforms starting with the NBA Tip-Off.
In short
Kalshi's King Blocker device mutes LeBron James' name on devices, with fans entering a giveaway for a chance to win one.
