From Adweek · Alixandra Rutnik · · 1m 20s
Kendall Jenner Is Everyone in Beats' Customizable Headphone Ad
Beats launches its first customizable headphones with a campaign showing Jenner playing multiple characters.
In brief
Beats launches its first customizable headphones with a campaign showing Jenner playing multiple characters. Beats 360 headphones let you swap ear cushions and colors to match your daily activities and style. Originally reported by Adweek.
Kendall plays every version of herself
Kendall Jenner appears as multiple characters in Beats' new campaign for Beats 360 headphones, each styled in different color combinations.
One headphone, every version of you
The campaign's tagline captures Beats 360's core feature: customizable ear cushions and colors that adapt to your daily activities and style.
“One headphone. Every version of you.”
Swappable cushions for every moment
Beats 360 launches with four main headphone colors and six Performance Knit cushion colors designed for gym use, plus UltraPlush cushions for extra comfort.
First customizable Beats headphones
This is Beats' first over-ear headphone model that lets people change colors and styles based on their daily activities.
Jenner's lifestyle inspired the design
Kendall said she's always switching between looks, so Beats 360 fits her lifestyle perfectly by letting her match cushions to whatever she's doing that day.
“I'm always on the go and switching between so many different looks.”
Available now at Apple and retailers
Beats 360 is available online today at apple.com and in stores starting September 24. The campaign was created by Uncommon Creative Studio and directed by Ariel Fisher.
The main idea
Beats 360 headphones let you swap ear cushions and colors to match your daily activities and style.
