From Adweek · Mark Mwachiro · · 1m 10s
Kenya Barris Joins Revolt for Bet on Black Season 6
Kenya Barris brings Black-ish star Marsai Martin back to Revolt for Bet on Black's sixth season, focusing on HBCU student founders.
In brief
Kenya Barris brings Black-ish star Marsai Martin back to Revolt for Bet on Black's sixth season, focusing on HBCU student founders. Kenya Barris joins Revolt to executive produce Bet on Black's sixth season, featuring HBCU student founders competing for a $500,000 growth fund while retaining full equity. Originally…
Kenya Barris Joins Revolt
Kenya Barris joins Revolt as executive producer for Bet on Black's sixth season, bringing a refreshed format featuring HBCU student founders.
Student Founders Compete
Student founders compete for a share of a $500,000 growth fund while keeping full equity in their businesses.
Target's Investment
Target has contributed about $2.69 million to Black founders through Bet on Black since 2021.
Barris and Martin Reunite
Barris reunites with host Marsai Martin, who hosted the show since the conclusion of Black-ish.
Barris on Purpose
Barris said he was attracted to the series because of the name and the idea of promoting the next generation of entrepreneurs.
Target's Role
Target supports Bet on Black through TV, digital, CTV, YouTube, social, on-site, and influencer channels.
What to remember
Kenya Barris joins Revolt to executive produce Bet on Black's sixth season, featuring HBCU student founders competing for a $500,000 growth fund while retaining full equity.
