From Adweek · Andrea Michelson · · 50s
Megan Fox Ro Sparks ED Campaign
Megan Fox stars in Ro's first ED campaign as product personified.
In brief
Megan Fox stars in Ro's first ED campaign as product personified. Ro launches new compounded ED pill campaign featuring Megan Fox as the product personified. Originally reported by Adweek.
Ro Sparks Campaign Launch
Ro launches first celebrity campaign for its compounded erectile dysfunction treatment.
Megan Fox as Product
Megan Fox portrays the product in a tight red catsuit with the Sparks logo.
Active Ingredients
Ro Sparks combines sildenafil and tadalafil for fast-acting effect under the tongue.
FDA Status
Ro Sparks is not approved by the fda for medical use.
Previous Partners
Ro previously featured patients like serena williams and charles barkley in campaigns.
Strategic Move
Ro's marketing team chose a woman as messenger to increase male receptiveness to ed marketing.
What it means
Ro launches new compounded ED pill campaign featuring Megan Fox as the product personified.
