From Adweek · Mark Mwachiro · · 40s
Michelob Ultra Celebrates Knicks Championship
Michelob Ultra debuts campaign for Knicks' 2026 NBA title with limited-edition bottles and citywide displays.
In brief
Michelob Ultra debuts campaign for Knicks' 2026 NBA title with limited-edition bottles and citywide displays. Michelob Ultra launches multi-channel campaign celebrating New York Knicks' 2026 NBA championship with limited-edition bottle openers and citywide displays. Originally reported by Adweek.
Knicks Championship Celebration
Michelob Ultra debuts multi-channel campaign for New York Knicks' 2026 NBA championship.
“As a brand rooted in bringing fans together through sports, we wanted to celebrate the people and places that helped make this championship run so memorable”
Limited Edition Bottle Openers
Knicks legends Earl Monroe and John Wallace surprise bartenders with pieces of 2026 NBA Finals court.
Citywide Campaign Launch
Michelob Ultra displays in five boroughs with limited-edition cans and bottles featuring championship trophy.
NBA Court Design
All 30 teams feature Michelob Ultra ad placements at end of court for Emirates NBA Cup 2026.
The one thing
Michelob Ultra launches multi-channel campaign celebrating New York Knicks' 2026 NBA championship with limited-edition bottle openers and citywide displays.
