From Adweek · Mark Mwachiro · · 1m 10s
NBC Sports Turns NBA Stars Into Comic Heroes
NBC Sports creates superhero comics for NBA stars ahead of 2026-2027 season.
In brief
NBC Sports creates superhero comics for NBA stars ahead of 2026-2027 season. NBC Sports launches comic book heroes for NBA stars to promote the 2026-2027 season. Originally reported by Adweek.
Nbc Sports Launches Comic Book Campaign
Nbc sports turns nba athletes like jalen brunson and lebron james into comic book superheroes for the 2026-2027 season.
2026-2027 Season Triple-Header
The first american express nba tip-off triple-header starts october 20 with games at 3 p.m. et, 7 p.m. et, and 9:30 p.m. et.
Lyndsay Signor on Campaign
Lyndsay signor, senior vice president, sports marketing, said the campaign celebrates the start of the nba season with fans of all 30 teams.
Comic Book Artists
Veteran artists like ryan benjamin and ryan odagawa created comic book characters for the 30 teams.
Complexcon Launch
The comic book campaign debuts at complexcon in los angeles on october 3-4 with a newsstand for fans.
Rockefeller Center Activation
Branded newsies distribute comics at new york city comic con starting october 8 with a 10-foot-tall comic book installation.
At a glance
NBC Sports launches comic book heroes for NBA stars to promote the 2026-2027 season.
