From Adweek · Katie Duffy · · 50s
Oura's Wellness Shift
Oura redefines wellness beyond performance with a handmade city ad campaign.
In brief
Oura redefines wellness beyond performance with a handmade city ad campaign. Oura's new ad campaign shows wellness as daily life, not just performance, using a one-tenth-scale city model. Originally reported by Adweek.
Oura's New Campaign
Oura, the Finnish smart ring brand, launched an ad campaign called 'Wear Your Best Life' showing hands in a one-tenth-scale city.
Wellness Beyond Performance
Oura focuses on holistic health needs, not just performance metrics, as its members have diverse wellness goals.
Handmade Approach
Oura worked with modelmakers and a choreographer to build a one-tenth-scale city by hand for the ad campaign.
Campaign Details
The ad, released on Oct. 8, shows hands running, waiting for subway, and lounging by pool in daily wellness activities.
The big picture
Oura's new ad campaign shows wellness as daily life, not just performance, using a one-tenth-scale city model.
