From Adweek · Jack Neff · · 40s
Political Campaigns Spend $331 Per Voter
Political campaigns spent $331 per voter in 2026 but misdirected money, forcing strategy rethink.
In brief
Political campaigns spent $331 per voter in 2026 but misdirected money, forcing strategy rethink. Political campaigns spent $331 per voter in 2026 but misdirected money, forcing strategy rethink. Originally reported by Adweek.
Record Voter Spending
Maine, Alaska, and Iowa saw campaign spending surge to between $252 and $331 per registered voter.
Republican Spending Edge
Republicans outspent Democrats in four of five battleground states but lost key races.
Targeting Misfire
An 8-year-old in Ohio received political ads on YouTube despite watching age-appropriate content.
Campaign Strategy Shift
Campaigns will shift spending earlier in the cycle to AI-driven digital and social strategies for 2028.
Here's the gist
Political campaigns spent $331 per voter in 2026 but misdirected money, forcing strategy rethink.
