Debt hits a record

American household debt reached $18.8 trillion in the second quarter of 2026. That surge is exactly why demand for Accredited Debt Relief's services is climbing.

A first media AOR

Accredited Debt Relief picked Omnicom's TCA as its first-ever media agency of record after a competitive pitch. It wanted a customer-first team with cross-channel chops.

“We saw that we could work hand-in-hand with TCA. They're an extension of us.”

Going national on TV

SVP of marketing Lauren Gordon said now is the time to be visible, and she is trusting TCA to steer the brand through its first national linear TV spot.

“Now's the time to get our story out there aggressively”

Rob Lowe kills the stigma

A month earlier, three ads had Rob Lowe narrating real Americans in debt, including a father who kept his son in Little League. The point was to make asking for help normal.

The Little League data

A survey of 2,000 parents found 44% had already delayed or skipped enrolling a child in sports over cost. Another 43% expect to face that call next year.

Bill Cowher joins in

On Sept. 9, the brand and creative shop Bear in the Hall launched a spot with the former Steelers coach urging people to seek debt relief. Web sessions and inquiries are up.

“I hope this campaign encourages people to take that first step, build a plan, and remember they don't have to face those challenges alone.”