From Adweek · Tekendra Parmar · · 40s
Salesforce Acquires Braze for $5.66 Billion
Salesforce buys Braze customer engagement platform for $5.66 billion.
In brief
Salesforce buys Braze customer engagement platform for $5.66 billion. Salesforce agreed to acquire Braze for $5.66 billion to boost marketing capabilities. Originally reported by Adweek.
Salesforce Announces Braze Acquisition
Salesforce agreed to buy Braze, a New York-based customer engagement platform, for $5.66 billion.
“Braze helps marketers build deeper customer relationships by responding to customer behavior in real time, coordinating personalized experiences across mobile apps, websites, email, SMS, WhatsApp, and more.”
Braze Shareholders Receive Cash
Braze shareholders will get $47.50 per Class A share in cash for the acquisition.
Braze's Marketing Capabilities
Braze collects customer data, analyzes audience data, and sends personalized marketing messages.
Acquisition Details and Impact
Salesforce will fund the deal entirely in cash, boost growth but dilute profitability in the near term.
In short
Salesforce agreed to acquire Braze for $5.66 billion to boost marketing capabilities.
