From Adweek · Andrea Michelson · · 50s
Scarlett Johansson's Beauty Brand Closes
Scarlett Johansson's low-profile beauty brand The Outset shuts down after three years.
In brief
Scarlett Johansson's low-profile beauty brand The Outset shuts down after three years. Scarlett Johansson's skincare brand The Outset closed due to insufficient celebrity promotion. Originally reported by Adweek.
The Outset Closes
The Outset beauty brand announced it is winding down operations after three years.
Clean Beauty Market Shift
The clean beauty market now has fewer celebrity brands after The Outset closed.
The Outset Launch
Johansson launched The Outset in 2022 with Kate Foster Lengyel as co-founder.
Retail Partnerships
The Outset partnered with Sephora, Amazon, and Nordstrom for retail sales.
Closure Message
The Outset website states: 'After an incredible journey, The Outset has made the decision to wind down operations.'
“After an incredible journey, The Outset has made the decision to wind down operations. We’re so grateful to everyone who welcomed us into their routines and supported us along the way”
Retailer Stock
Existing The Outset orders will be processed, and products remain in stock at Sephora and Amazon.
In short
Scarlett Johansson's skincare brand The Outset closed due to insufficient celebrity promotion.
