From Adweek · Richard Lowe · · 50s
Sprite Partners With Jokić for Global NBA Campaign
Sprite's NBA campaign with Jokić launches worldwide refreshment strategy.
In brief
Sprite's NBA campaign with Jokić launches worldwide refreshment strategy. Sprite partners with Nikola Jokić to promote global NBA play through 'Never Stop Refreshing the Game' campaign. Originally reported by Adweek.
Sprite Launches Global NBA Campaign
Sprite partners with Nikola Jokić for 'Never Stop Refreshing the Game' campaign ahead of 2026 NBA season.
Jokić's Comedy Ad Unveils Partnership
Jokić performs stand-up comedy at dark venue sipping Sprite before delivering jokes including 'What do you call a factory that makes okay products? Satisfactory'.
“What do you call a factory that makes okay products? Satisfactory”
Global Campaign Strategy
Sprite VP Oana Vlad explains NBA's global reach and strategy to engage local communities through 'It's That Fresh' campaign.
Mexico City Game Promotion
Sprite hosts immersive fan experiences and special promotions for Denver Nuggets vs Indiana Pacers game in Mexico City.
What to remember
Sprite partners with Nikola Jokić to promote global NBA play through 'Never Stop Refreshing the Game' campaign.
