From Adweek · Brittaney Kiefer · · 1m
Starbucks Merchandise Collabs Build Brand Love
Starbucks collabs with Peanuts, Hello Kitty, and others spark new fan engagement.
In brief
Starbucks collabs with Peanuts, Hello Kitty, and others spark new fan engagement. Starbucks' merchandise partnerships with Peanuts, Hello Kitty, and Gen Z brands drive brand love through nostalgic and participatory collections. Originally reported by Adweek.
Starbucks Merchandise Strategy
Starbucks has sold merchandise since 1994 but recently ramped up collaborations to become more culturally relevant and engage loyal fans.
Peanuts Collaboration
Starbucks teamed with Peanuts for a 60th anniversary collection in Fall 2026 featuring Snoopy glass cold cups and hoodies.
Dandy Collaboration
Dandy's road trip-themed collection in Summer 2026 included retro pink, orange, and green hues with sticker-like graphics.
Owala Collaboration
Starbucks partnered with Owala for reusable bottles with flip-top lids featuring Starbucks designs in summer and holiday editions.
Roller Rabbit Collaboration
Roller Rabbit's holiday-themed collection with Love Monkey prints sold out quickly, sparking TikTok hunts for matching pajamas.
Hello Kitty Collaboration
Hello Kitty's 2025 holiday collection included plush toys, tumblers, and mugs with a green barista apron and red bow.
The essence
Starbucks' merchandise partnerships with Peanuts, Hello Kitty, and Gen Z brands drive brand love through nostalgic and participatory collections.
