Strava's Growth

Strava began in 2009 as a GPS tracking app for competitive runners and cyclists.

200 Million Users

Strava now has 200 million users across 185 countries with 50+ sports.

CMO Louisa Wee

Louisa Wee joined Strava in 2025 with background in subscription marketing.

Broadening Appeal

Wee focuses on diverse activities like hiking and weight training to attract non-runners.

“A lot of these people aren't singularly runners or cyclists. They are showing more diversified, active lives.”

Community Strategy

Strava uses shareable cards for social media and direct messaging connections.

Partnerships

Strava partners with authentic users like Wiz Khalifa and Olympic athletes.

“Wiz Khalifa is an authentic, highly enthusiastic Strava user. He's taking some of our social shareables and he's having so much fun.”

Fitness Competition

Strava competes with wearables and apps like Peloton for holistic health tracking.

“We think of ourselves as additive. If you are wearing a watch and going on long runs or bike rides, you're probably doing something else that might not be captured on that device.”

Social Channels

Strava uses Instagram for inspiration and TikTok for holistic health communities.

Non-Runner CMO

Wee logs five sports but doesn't run, helping Strava support diverse activities.

“I am actively logging five sport types: weight training, hiking, walking. I do seasonal sports, whether that's swimming in the summer or skiing in the winter. I just don't run.”