From Adweek · Mitchell Parton · · 40s
Target Cautiously Tests In-Store Digital Ads
Target explores digital screens in stores without disrupting customer experience.
In brief
Target explores digital screens in stores without disrupting customer experience. Target plans limited digital screens in stores to avoid disrupting shoppers, focusing on app and mobile ad engagement. Originally reported by Adweek.
Target's digital ad strategy
Target explores digital screens in stores without disrupting customer experience.
Roundel's partner solutions
Jenny Holleran, vp of Roundel’s partner solutions group, says 60% of Target shoppers view in-store ads via app and mobile website.
Shoppers' preference for clean stores
Target shoppers want clean stores without disruptions from in-store digital ads.
Limited screen deployment plan
Target will explore digital screens in specific areas, not throughout all stores, to maintain customer experience.
The headline
Target plans limited digital screens in stores to avoid disrupting shoppers, focusing on app and mobile ad engagement.
