From Adweek · Jenny Rooney · · 50s
The Great Brand Secret: Know Exactly Who You Are
Snap CMO Grace Kao explains why brand clarity matters when businesses span tech, media, and entertainment.
In brief
Snap CMO Grace Kao explains why brand clarity matters when businesses span tech, media, and entertainment. Snap CMO Grace Kao argues that brand clarity becomes critical as companies expand across multiple industries. Originally reported by Adweek.
Brand Clarity
When companies operate across tech, media, and entertainment, brand clarity becomes mission critical.
Snap CMO Grace Kao
Grace Kao leads marketing at snap and has worked with apple, playstation, yahoo, pandora, instagram, spotify and snap.
Challenger Brands
Challenger brands and youth culture have more pull because they question assumptions and resist convention without cynicism.
Snapchat as OS
Snapchat functions as an operating system for a generation prioritizing chat and real-world connection over passive content.
Marketing Standards
Snapchat’s marketing must match the creativity of its community to earn a place on the platform.
The takeaway
Snap CMO Grace Kao argues that brand clarity becomes critical as companies expand across multiple industries.
