From Adweek · Bianca Brutus · · 50s
TikTok Partners With All Things Go for Real-World Discovery
TikTok's music festival partnership creates real-world discovery for emerging artists.
In brief
TikTok's music festival partnership creates real-world discovery for emerging artists. TikTok's Music on Stage competition helps emerging artists like Las Hermanas Machado gain real-world exposure at All Things Go festival. Originally reported by Adweek.
All Things Go Festival
All Things Go DC festival runs Sept 25-27 with women and LGBTQ+ acts.
TikTok Partnership
TikTok LIVE hosts a competition for artists to perform at All Things Go.
Festival Focus
All Things Go books women and LGBTQ+ artists, rare in major festivals.
Artist Discovery
TikTok helps artists build communities and global audiences.
Las Hermanas Machado
Cuban sister trio wins TikTok's Music on Stage competition.
Real-World Impact
Las Hermanas Machado gained global exposure through TikTok LIVE.
Performance Canceled
All Things Go New York show canceled due to weather.
The short version
TikTok's Music on Stage competition helps emerging artists like Las Hermanas Machado gain real-world exposure at All Things Go festival.
