From Adweek · Hannah Bowler · · 1m
Twix Hallowmas Campaign Returns
Twix revives Zombie Claus for Hallowmas, blending Halloween and Christmas with fear and cheer.
In brief
Twix revives Zombie Claus for Hallowmas, blending Halloween and Christmas with fear and cheer. Twix returns Zombie Claus for Hallowmas to merge Halloween and Christmas, creating twice the fun and fright. Originally reported by Adweek.
Twix Returns Zombie Claus
Twix brings back Zombie Claus for Hallowmas, a campaign merging Halloween and Christmas.
Zombie Claus Debuts on Subway Takes
Zombie Claus appeared on Subway Takes with host Kareem Rahma to discuss second impressions.
Campaign Includes Multiple Formats
The campaign features 40-second and 15-second spots, influencer activity, and a consumer competition.
Zombie Claus Arrives at Teen's House
Zombie Claus shouts 'Happy Hallowmas' and asks if the teen should be merry or terrified.
“Happy Hallowmas”
Mars Introduces Hallowmas Concept
Mars launched Hallowmas in 2025 as a blend of Halloween and Christmas, using the 'Two Is More Than One' brand platform.
“Two Is More Than One”
Hallowmas Competition Details
Twix awards $5,000 for best Zombie Claus look-alike and $5,000 for best Halloween-Christmas blend.
“takes Hallowmas to the next level”
At a glance
Twix returns Zombie Claus for Hallowmas to merge Halloween and Christmas, creating twice the fun and fright.
