From Adweek · Mitchell Parton · · 1m
Uber Proves Eats Ads Boost Physical Restaurant Sales
Uber shows Uber Eats ads increase in-person restaurant sales by 5% without cannibalizing them.
In brief
Uber shows Uber Eats ads increase in-person restaurant sales by 5% without cannibalizing them. Uber Eats ads drive 5% more physical restaurant sales and 40% more delivery orders for restaurants using sponsored listings. Originally reported by Adweek.
Uber launches ad measurement
Uber Advertising partnered with Affinity Solutions to measure how sponsored listings on Uber Eats affect physical restaurant sales.
Sponsored listings boost sales
Research found restaurant advertisers using sponsored listings saw 40% higher Uber Eats sales and 5% more physical restaurant sales.
Sales lift lasts six months
Ad exposure sustained a 5% sales lift at physical restaurants and 40% on Uber Eats for over six months.
Ads drive foot traffic
Uber Eats ads help restaurants attract customers who use delivery apps to inform their dining decisions.
Measurement benefits brands
Combining Uber's data with transaction insights helps brands see how ads drive real-world sales across channels.
What happens next
Uber plans to extend the measurement to retailers seeking store-level purchase insights.
The essence
Uber Eats ads drive 5% more physical restaurant sales and 40% more delivery orders for restaurants using sponsored listings.
