Walmart+ Membership Growth

Walmart's monthly subscription service is becoming a more valuable growth engine for the retailer as its membership base grows rapidly, alongside other businesses including advertising and data.

Record Membership Revenue

Walmart+ saw the most net-new growth in paid memberships for the first half of this year in its six-year history, with revenue from global membership fees growing 17% in the second quarter.

Member Perks

Walmart+ offers free delivery on orders over $35, free next-day and two-day shipping, streaming options, gas discounts, and other discounts.

Deepak Maini's Vision

Deepak Maini, svp and general manager of Walmart+, said, 'We’ve proven the concept. We know that we have our vision right, we're going to continue to serve our members, we're going to put them in the center of everything we do, and then we figure out what else we can add in terms of value.'

“We’ve proven the concept”

Membership Benefits

Walmart+ added Citgo to its gas station network, increasing locations with gas discounts by 30% to over 17,000, and introduced free photo prints and money-service discounts.

Member Shopping Impact

Walmart+ members shop three times more frequently and spend four times more than non-members, driving higher value for suppliers and advertisers.