From Adweek · Mitchell Parton · · 1m
Walmart Launches One-Hour Express Pickup
Walmart introduces one-hour curbside pickup to compete with Target and Amazon ahead of holidays.
In brief
Walmart introduces one-hour curbside pickup to compete with Target and Amazon ahead of holidays. Walmart launches one-hour Express Pickup for curbside orders in 500 stores to rival Target and Amazon's delivery services during holiday season. Originally reported by Adweek.
Walmart's New Express Pickup
Walmart launches Express Pickup, a feature in its app allowing customers to reserve items for curbside pickup in as soon as one hour.
Available in 500 Stores
The feature is available in 500 stores and will expand nationwide in the coming weeks, free for Walmart+ members.
Walmart's Existing Delivery Options
Walmart already offers one-hour Express Delivery and launched 30-minute-or-less delivery in 33 U.S. markets in May.
Walmart's Holiday Strategy
Walmart's president and CEO of Omni Talk Retail, Chris Walton, says holidays are key for rolling out the feature as people forget items last minute.
Competitive Edge Analysis
Target offers free pickup within two hours, while Amazon's pickup is limited to Whole Foods Market with one-hour free pickup for orders over $35.
The short version
Walmart launches one-hour Express Pickup for curbside orders in 500 stores to rival Target and Amazon's delivery services during holiday season.
