From Adweek · Mitchell Parton · · 1m 20s
Walmart Tests Store Pickup for Marketplace Sellers
Walmart tests placing third-party seller products in stores for pickup and delivery during holiday season.
In brief
Walmart tests placing third-party seller products in stores for pickup and delivery during holiday season. Walmart's test allows third-party sellers to place products in stores for same-day pickup or delivery, increasing sales by 8.6x for sellers using Walmart Connect ads. Originally reported by Adweek.
Walmart Tests Store Pickup
Walmart is testing ways to place products sold by third-party sellers in stores for pickup and delivery during holiday season.
Current Marketplace Limitations
Third-party sellers previously stored products in their own warehouses or Walmart facilities and could only sell by shipping, taking several days.
Walmart's New Fulfillment Option
The test allows eligible products from third-party sellers to be picked up or delivered from a store within hours.
Kyle Carlyle's Vision
Carlyle said customers in grocery shopping experiences could add marketplace items to that same experience for faster delivery.
Walmart's Competitive Move
Analyst Anne Mezzenga said Walmart is chipping away at reasons customers might fulfill orders elsewhere by waiting up to three-plus days.
Walmart Connect Impact
Marketplace sellers using Walmart Connect ads see 8.6 times the sales of those who don't.
Next Steps for Sellers
Walmart aims to help sellers reach more customers through stores and faster fulfillment while clarifying inventory ownership.
The one thing
Walmart's test allows third-party sellers to place products in stores for same-day pickup or delivery, increasing sales by 8.6x for sellers using Walmart Connect ads.
