From Adweek · Brittaney Kiefer · · 1m
Walmart's Muppets Holiday Carol
Walmart's Muppets holiday carol reimagines Scrooge with Walmart's 'Who Knew?' campaign.
In brief
Walmart's Muppets holiday carol reimagines Scrooge with Walmart's 'Who Knew?' campaign. Walmart partners with The Muppets for a holiday carol campaign featuring Walton Goggins as Scrooge, using the 'Who Knew?' platform to highlight digital shopping and fast delivery. Originally reported by Adweek.
Walmart's New Muppet Christmas Carol
Walmart releases 'A Who Knew Carol' reimagining The Muppet Christmas Carol for its holiday campaign.
Walton Goggins as Scrooge
Walton Goggins stars as Ebenezer Scrooge in Walmart's 'Who Knew?' holiday campaign.
Three Ghosts of Walmart
The Ghost of Christmas Presents, Deals to Come, and Fast represent Walmart's holiday offerings.
Muppets Sing 'A Who Knew Carol'
Kermit, Miss Piggy, and other Muppets sing about gifts in Walmart's holiday carol.
Walmart's 'Who Knew?' Campaign
Walmart's 'Who Knew?' platform focuses on digital shopping, fast delivery, and broad product range.
Walmart's Holiday Strategy
Walmart uses one IP and story to stand out during holiday season with relevant messages.
At a glance
Walmart partners with The Muppets for a holiday carol campaign featuring Walton Goggins as Scrooge, using the 'Who Knew?' platform to highlight digital shopping and fast delivery.
