From Adweek · Joe Marchese · · 1m 50s
Why Advertising Shapes AI Future
Advertising will shape AI's human impact as the attention economy evolves.
In brief
Advertising will shape AI's human impact as the attention economy evolves. Advertising models will define AI's human applications and societal effects. Originally reported by Adweek.
AI and Advertising
Today's headlines are dominated by AI, and rightfully so. Are machines the new gods or the greatest bubble in history? Either way, this wave of AI will define a course for humanity.
Advertising's Role
Advertising is the business of shaping human opinion at global scale, the attention economy. It underlies many of the largest tech companies and shapes the information diet of billions.
Human Dot AI
Human Dot AI tells three stories: how current media was shaped by early ai seeking advertising, how human connection matters most in ai age, and what comes next with generative ai.
Attention Economy
Attention is the world's most valuable resource, influencing lives and the planet. It shapes who we date, marry, join movements, and even how we die.
The Business of Attention
The business of attention drives trillions of dollars in market valuation, competing to attract, harvest, and monetize attention through algorithms.
Fox Networks
Joe Marchese led advertising at Fox Networks Group, responsible for billions in sports, broadcast, and cable television advertising.
Disney Acquisition
Disney acquired most of Fox, ending Marchese's role as president of advertising at Fox Networks Group.
Chuck E. Cheese
Marchese worked at Chuck E. Cheese in Latham, New York, where he enjoyed running around in the mouse costume and entertaining kids.
Attention Shift
At Chuck E. Cheese, chaos was shared and physical. Today, attention is splintered by notifications and algorithmically generated content, isolated behind screens.
Human Connection
Human connection matters most in the age of AI, and advertising will shape human lives as well as the future of AI.
The headline
Advertising models will define AI's human applications and societal effects.
