From Adweek · Brittaney Kiefer · · 1m
Zendaya On's Action Star Push
Zendaya leads On's action-themed collection targeting younger women.
In brief
Zendaya leads On's action-themed collection targeting younger women. On and Zendaya released a second co-designed collection with martial arts-themed ads to attract younger female consumers from Nike and Adidas. Originally reported by Adweek.
New Collection Launch
On and Zendaya released their second co-designed collection targeting younger women and challenging Nike and Adidas.
Action Movie Campaign
The campaign features Zendaya in an urban chase using martial arts against crowds, directed by Pantera.
Cloudnova Moon Shoe
The Cloudnova Moon shoe, a fresh take on On’s Mary Jane-inspired silhouette, joins python print bodysuits and jackets.
Global Popups
On will host popups in Los Angeles, Paris, Tokyo, and Chengdu to reach younger women.
Collaboration Timeline
On and Zendaya began collaborating in 2024, releasing their first co-designed collection last year.
Q2 2026 Sales Report
On reported Q2 2026 net sales of $1.019 billion, a 13.5% year-over-year increase, but missed analysts’ estimates.
The essence
On and Zendaya released a second co-designed collection with martial arts-themed ads to attract younger female consumers from Nike and Adidas.
