From BigGo Finance · BigGo Finance · · 1m 10s
China Toy Expo Draws 100,000 Visitors
Designer toys now sell emotion over product: Spider-Man figure commands 120% resale premium.
In brief
Designer toys now sell emotion over product: Spider-Man figure commands 120% resale premium. Hot Toys' 1:6 Spider-Man figure sells for 3,500 yuan (120% premium) on Poizon App after 2026 CTE China Toy Expo closed. Originally reported by BigGo Finance.
2026 CTE China Toy Expo Closes
The 2026 CTE China Toy Expo closed on October 23 with 2,500 exhibitors and 100,000 trade visitors.
IP Partnerships Shift to Co-Definition
X11 moved from licensing to joint R&D with IP partners like PINGU and SpongeBob.
Hot Toys Spider-Man Figure Premium
Hot Toys' 1:6 Spider-Man: Brand New Day figure sells for 3,500 yuan (120% premium) on Poizon App.
AI Companion Toys for Home Monitoring
Lewei Technology's AI toys combine multimodal sensing with home-monitoring functions.
Disney's 4-Year Growth in China
Disney's toy licensing in China grew double-digit for four consecutive years.
IP Value Shifts to Emotional Use
Designer toys now sell emotional value over physical product through cultural resonance.
Toys as Care Devices
AI companion products offer home monitoring and health alerts for remote caregiving.
What matters most
Hot Toys' 1:6 Spider-Man figure sells for 3,500 yuan (120% premium) on Poizon App after 2026 CTE China Toy Expo closed.
