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Xbox Strategy Manager Deletes X Account After Criticizing Studios Ignoring AI
Xbox strategy manager deletes X account after calling studios ignoring AI 'planning for a future that doesn't exist'.
In brief
Xbox strategy manager deletes X account after calling studios ignoring AI 'planning for a future that doesn't exist'. Xbox strategy manager Brandon Stirrup deleted his X account after stating studios refusing AI are 'planning for a future that doesn't exist' and gaming is the only industry pretending not to use AI…
Xbox strategy manager Brandon Stirrup
Brandon Stirrup, a senior business strategy manager at Microsoft's Xbox division, made remarks about studios ignoring AI.
“planning for a future that doesn't exist”
Studios ignoring AI
Studios refusing to plan for AI are described as 'planning for a future that doesn't exist' by Xbox strategy manager.
“planning for a future that doesn't exist”
Xbox Labs formed
Microsoft Gaming established Xbox Labs to explore AI and other new technologies.
Epic Games AI approach
Epic Games will write Star Wars shooter code entirely with AI, no handwritten code.
Capcom's REX tool
Capcom presented REX, an AI tool for RE engine efficiency, not wholesale asset generation.
Xbox strategy manager's account deleted
Xbox strategy manager deleted X account within 24 hours after posts drew replies.
Xbox strategy manager's stance
Xbox strategy manager said gaming is the only industry pretending not to use AI.
“gaming is the only industry pretending not to use AI”
Xbox strategy manager's job risk
Xbox strategy manager said he would accept job loss if it means hundreds of colleagues stop pretending not to use AI.
“i'm happy to take the hit if it means hundreds at Xbox can stop pretending that they're not using AI”
The main idea
Xbox strategy manager Brandon Stirrup deleted his X account after stating studios refusing AI are 'planning for a future that doesn't exist' and gaming is the only industry pretending not to use AI.
