From Billboard · Dan Rys · · 1m 20s
UnitedMasters Legal Chief Launches Syndicate Law Firm
Sasha Safavi leaves UnitedMasters after five years to start a law firm that serves creators, athletes, and corporations with AI tools and data analysts.
In brief
Sasha Safavi leaves UnitedMasters after five years to start a law firm that serves creators, athletes, and corporations with AI tools and data analysts. Safavi is building a modern law firm that acts as a business partner rather than traditional counsel, using AI and data analysis to help entertainment industry…
Legal chief exits UnitedMasters

Sasha Safavi, head of legal and music licensing at UnitedMasters for five years, has left to launch his own law firm called Syndicate.
UnitedMasters becomes first client
Safavi launches Syndicate with UnitedMasters as a founding client, joined by Audiomack, Rebellion Records, and sports media company Overtime.
Decade in music distribution
Safavi previously worked at TuneCore and spent five years at UnitedMasters handling direct licensing deals with streaming platforms and major brand partnerships.
Three-division business model

Syndicate operates across creators, athletics, and corporations, positioning itself as a business partner rather than traditional law firm.
AI and data analytics built in
Syndicate is building an in-house AI tool called Aaliyah and hiring data analysts and engineers to help clients navigate the legal landscape.
“"We move with grace and integrity on their behalf, while pushing them towards greatness internally."”
Safavi's vision for next generation
Named a Billboard Indie Power Player, Safavi says Syndicate is built for the next generation of global leaders in entertainment.
“"Our clients become family. We make memories together, and we are right there for the moments that change the trajectory of their lives."”
The key point
Safavi is building a modern law firm that acts as a business partner rather than traditional counsel, using AI and data analysis to help entertainment industry clients.





