#creators
16 stories

Instagram's AI tells creators how to game the algorithm
Instagram and YouTube are now openly coaching creators on how to optimize posts for engagement, raising questions about what happens when everyone follows the same advice.
The Verge · 1m

Marketers Explain Creator Tools
Top marketers reveal how creators, TikTok, Spotify and Pinterest boost fan engagement.
Variety · 1m

YouTube takes on microdrama with Shorts series
YouTube launches a new tool to organize Shorts into episodic seasons, competing directly with dedicated microdrama apps.
TechCrunch · 1m

YouTube's new AI tools help creators grow faster
YouTube Studio gets AI features for analyzing videos, generating thumbnails, and testing content with audiences.
TechCrunch · 1m

YouTube upgrades comments and fan monetization
YouTube is rolling out GIFs in comments, members-only communities, and new ways for creators to earn from their fans.
TechCrunch · 1m

YouTube's AI overhaul arrives later this year
Google is rolling out custom feeds, AI chat tools, and creator features to reshape how you watch and make videos.
Ars Technica · 1m

UnitedMasters Legal Chief Launches Syndicate Law Firm
Sasha Safavi leaves UnitedMasters after five years to start a law firm that serves creators, athletes, and corporations with AI tools and data analysts.
Billboard · 1m

Labor weighs AI copyright shift
Australia is testing whether AI investment can coexist with creators’ control over their work.
the Guardian · 1m

He spent 14 years on YouTube to reach TIFF
Mark Vins built a 22 million subscriber wildlife channel as the long road to one feature film.
Variety · 1m

How to sound like a Kardashian, per Bomanizer
Boman Martinez-Reid takes the Gaydar hot seat and hands over the vocal trick behind The Bodashians.
Mashable · 1m

Twitch wants an AI to critique your stream
Twitch is testing an AI coach that grades your stream after you go offline, and streamers are already pushing back.
PCMAG · 1m
Markiplier funded his own $50 million movie
A YouTuber with 40 million subscribers put his own money into a film and proved creators don't have to hand Hollywood the keys.
Business Insider · 1m

Stop waiting for permission to make your thing
Caleb Hearon and Zooey Deschanel told TIFF creators how to cross from a feed to a feature without getting boxed in.
Mashable · 1m

Who TF are Alix Earle and Stella Lefty?
Two women own your For You Page, and nobody can explain what they actually do.
Slate Magazine · 1m

Instagram will let you claim the photo your friend posted
Tagged posts can now live on your profile grid without you reposting anything.
TechCrunch · 1m

Five celeb-creator chats worth your week
Mashable's pick of the interview podcasts and internet series people actually watched this week.
Mashable · 1m