From Variety · Cynthia Littleton · · 40s
Marketers Explain Creator Tools
Top marketers reveal how creators, TikTok, Spotify and Pinterest boost fan engagement.
In brief
Top marketers reveal how creators, TikTok, Spotify and Pinterest boost fan engagement. Marketers say creators and social platforms drive fandom growth for entertainment brands. Originally reported by Variety.
Panel Focus
Six top marketers discussed creator economy impact on sales.
Key Platforms
Executives from archrival, tiktok, spotify, pinterest, amc global media and lionsgate joined.
Creator Economy
Social platforms help sell soap operas and other products.
Marketing Shift
Marketers say creator tools fuel fan engagement for brands.
What Happens Next
Marketers will use creator tools to grow fan communities.
What it means
Marketers say creators and social platforms drive fandom growth for entertainment brands.
