From Business Insider · Ana Altchek · · 1m 10s
Ron Johnson on building Apple Stores with Steve Jobs
The Apple Store pioneer shares how he defied retail predictions and created a new model for physical retail.
In brief
The Apple Store pioneer shares how he defied retail predictions and created a new model for physical retail. Ron Johnson bet on physical stores when everyone predicted online shopping would kill retail, and built Apple Stores into giants by focusing on customer experience rather than transactions. Originally reported…
The risky bet on physical stores
When Ron Johnson joined Apple in 2000, he was tasked with building physical stores. Everyone predicted online shopping would replace in-person retail, making it a huge gamble.
Apple Stores became retail giants
Despite the skepticism, Johnson's strategy worked. Apple Stores grew into retail powerhouses that transformed how people shop for technology and experience brands.
Working with Steve Jobs
Johnson shares insights into what it was like collaborating with Steve Jobs on the Apple Store vision and strategy during his time at the company.
New book details the strategy
Johnson's new book, "Shop Different," details the strategy behind Apple Stores and offers a broad look at his entire retail career spanning multiple companies.
Leadership lessons beyond retail
In a live Q&A, Johnson discusses retail strategies, leadership principles, and answers viewer questions about building successful customer-focused businesses.
Here's the gist
Ron Johnson bet on physical stores when everyone predicted online shopping would kill retail, and built Apple Stores into giants by focusing on customer experience rather than transactions.
