From Business Insider · Dan Whateley · · 1m 10s
YouTube misses ad revenue target as growth slows
Alphabet's YouTube pulled in $11.2 billion in third-quarter ad revenue, falling short of analyst expectations and showing a sharp slowdown in growth.
In brief
Alphabet's YouTube pulled in $11.2 billion in third-quarter ad revenue, falling short of analyst expectations and showing a sharp slowdown in growth. YouTube missed third-quarter ad revenue expectations with eleven point two billion dollars, down from thirteen percent growth the previous quarter to nine percent, as…
YouTube misses ad revenue target
Alphabet reported eleven point two billion dollars in third-quarter YouTube ad revenue, below the eleven point four three billion dollars analyst consensus estimate.
Growth slows sharply quarter on quarter
YouTube's ad revenue grew nine percent year-on-year, down from thirteen percent growth in the previous quarter when it pulled in about eleven point one billion dollars.
Subscriptions outpace advertising growth
YouTube now has over one hundred fifty million Music and Premium subscribers, up from one hundred twenty five million in March twenty twenty-five, growing faster than ads.
Rivals struggle as YouTube dominates TV
YouTube's US television viewership share was about twice Netflix's in August. Netflix cut its full-year ad revenue forecast from three billion dollars to two point seven billion dollars this week.
What it means
YouTube missed third-quarter ad revenue expectations with eleven point two billion dollars, down from thirteen percent growth the previous quarter to nine percent, as Alphabet's shares fell over ten percent.
