From Cosmopolitan · Samantha Olson · · 1m 40s
Alix Earle's ad is basically a roast in serum form
The influencer packed her Reale Actives campaign with hidden references to her dating life, reality TV drama, and past controversies.
In brief
The influencer packed her Reale Actives campaign with hidden references to her dating life, reality TV drama, and past controversies. Alix Earle used her product launch to subtly address rumors and drama surrounding her personal life, from her ex Braxton Berrios to her feud with Alex Cooper. Originally reported by…
Alix launches serum with hidden messages
The influencer's new Reale Actives Go Calm serum drops September 22, but the campaign is packed with subtle digs at her exes and critics.
“The only thing getting under my skin these days.”
The padded poster addresses BBL rumors
A poster reading 'Padded! Say goodbye to your flat behind' directly references speculation about whether she got a Brazilian butt lift.
“Kiss my ass! I paid a lot for it.”
Mirrorball gator nods to Dancing with the Stars
The glittery gator likely references her second-place finish on Dancing with the Stars season 34, won by Robert Irwin.
The 95 jersey targets her ex Braxton
A football player wearing a 95 jersey is a dig at her ex Braxton Berrios, who was born in 1995 and plays in the NFL.
Goat and deflated football shade Tom Brady
A random goat references Tom Brady's GOAT status, while a deflated football crushed in a grill alludes to Deflategate and their rumored dating.
Call Her Calm jabs at Alex Cooper feud
The phrase 'Call her calm' is a direct reference to Call Her Daddy and her ongoing drama with podcast host Alex Cooper.
Singapore mention hints at Lando Norris
Her specific mention of Singapore suggests she might attend the Singapore Grand Prix in October, fueling dating rumors with F1 driver Lando Norris.
What it means
Alix Earle used her product launch to subtly address rumors and drama surrounding her personal life, from her ex Braxton Berrios to her feud with Alex Cooper.
