#marketing campaign
3 stories

MLB's October Urgency Campaign
MLB's 'No Time Like October' campaign creates playoff urgency with ads, gear, and partner activations.
Adweek · 1m

How HBO turned Green Lanterns into a blockbuster
HBO's marketing team used color, celebrities, and cultural moments to turn a lesser-known DC Comics character into a streaming hit.
Adweek · 1m

Alix Earle's ad is basically a roast in serum form
The influencer packed her Reale Actives campaign with hidden references to her dating life, reality TV drama, and past controversies.
Cosmopolitan · 1m