From Digital Camera World · · 1m 10s
HOA A1: Camera Body as Viewfinder
South Korean company Lutra Inc's HOA A1 camera uses its clear body as a viewfinder and blockchain authentication.
In brief
South Korean company Lutra Inc's HOA A1 camera uses its clear body as a viewfinder and blockchain authentication. The HOA A1 camera, from South Korean company Lutra Inc, has a clear body that acts as a viewfinder and uses blockchain for anonymous photo authentication. Originally reported by Digital Camera World.
HOA A1 camera design
The HOA A1 is a minimalist 16MP compact camera where the camera's entire clear body acts as the viewfinder.
Anti-AI camera concept
Lutra Inc, a South Korean company building enterprise AI tools, created the HOA A1 as an anti-AI camera.
Blockchain authentication

The HOA A1 uses blockchain technology to create anonymous authentication certificates called ShootProof.
CEO's motivation
Lutra CEO Seon Jong-yeop said AI content would engulf the world, leading to the creation of HOA for authenticity.
Technical specs
The HOA A1 features a Sony 16MP 1/2.53-inch sensor, 26mm equivalent lens, and up to 90 minutes of battery life.
Launch details

The HOA A1 is expected to launch on December 21, costing $289 (about £216 / AU$420 / CA$408).
Here's the gist
The HOA A1 camera, from South Korean company Lutra Inc, has a clear body that acts as a viewfinder and uses blockchain for anonymous photo authentication.




