From Eater · Bettina Makalintal · · 1m 10s
Making the Restaurant Series
New food show series reveals restaurant buildouts behind the scenes.
In brief
New food show series reveals restaurant buildouts behind the scenes. Restaurant owners use behind-the-scenes videos to attract customers through relatable storytelling. Originally reported by Eater.
Behind-the-scenes series launch
A new food show series shows restaurant buildouts before opening to attract customers.
Mike Bishop-Myers' Brooklyn bar
Mike Bishop-Myers, a New York City bartender, opens his Brooklyn bar Susu's this week.
Susu's buildout details
Susu's bar counter drills and wall frame adjustments show the in-progress buildout.
First video success
The first video earned over 103,000 Instagram views and excited comments.
Chicago chef's restaurant
Chicago chef Jacob Potashnick built his restaurant Feld with TikTok videos, winning a James Beard award.
Nitro Bar's social media
Nitro Bar owner Audrey Finocchiaro creates videos presenting staff with goofy prompts.
“I haven't pooped in three days. What would you make to make me poo?”
Nitro Bar NYC move
Audrey Finocchiaro documents Nitro Bar's move to NYC with over 54,000 views.
Meadow Lane grocery store
Sammy Nussdorf opened Meadow Lane grocery store after 430-plus days and nearly 700 TikTok posts.
Meadow Lane's success
Meadow Lane opened in late 2025 with lines down the block and Midwest Meijer shoppers hearing about it.
The big picture
Restaurant owners use behind-the-scenes videos to attract customers through relatable storytelling.
