From Engadget · Deven McClure · · 1m 20s
Game Boy music player smashes Kickstarter with $500k
The AP30 Music Boy proves people are hungry for dedicated devices that keep them offline and focused.
In brief
The AP30 Music Boy proves people are hungry for dedicated devices that keep them offline and focused. Dedicated music players are making a comeback as people reject always-on smartphones and seek simpler, more intentional tech. Originally reported by Engadget.
Game Boy inspired player crushes goal
HIDIZS's AP30 Music Boy raised $504,311 on Kickstarter, smashing its $5,100 target by 98 times. The device ships this October.
“Smartphones killed the dedicated music player, but they also killed the magic.”
Tiny device, serious audio specs
The Music Boy weighs 56-80g and supports hi-res formats up to DSD256. It has a 2-inch screen, physical buttons, and a scroll wheel.
Three ways to carry it everywhere
The Music Boy comes with a magnetic phone case, lanyard, or bag clip. Battery lasts 6-10 hours depending on connection type.
Works as DAC and e-reader too
Connect it to your phone or computer via USB-C to decode high-quality audio. It also reads e-books and includes six retro games.
People are rejecting always-on phones
Searches for vintage iPods have soared as listeners seek focused music experiences without notifications. The Music Boy taps into this hunger for simpler tech.
Gen-Z chasing simpler internet vibes
Young people drawn to Y2K aesthetics and retro tech are recreating the pre-algorithm internet era. Simpler devices offer escape from invasive AI and mental health toll of constant connectivity.
In short
Dedicated music players are making a comeback as people reject always-on smartphones and seek simpler, more intentional tech.
