Square enters kiosk market

Square, the point-of-sale company owned by Block Inc., is launching the Square Kiosk, a new restaurant ordering device with sleeker design and agentic AI technology.

Distinct oval design sets it apart

The kiosk features a distinct oval shape, separating it from other square, flat-screen-shaped kiosks found in many restaurants today.

Designed to solve ordering problems

Square designed the kiosk to smooth out ordering issues for customers and help restaurateurs manage mealtime rushes more effectively.

First kiosk venture for Square

This is Square's first foray into kiosks, which the company considers an area of growth as more restaurants explore self-service and automation options.

Targeting quick-service restaurants

Square expects the kiosk will soon be found in quick-service restaurants and other types of eateries, though it has no specific restaurant chain deals to announce yet.

Touchscreen and voice options

Customers can use touchscreen or voice commands to place orders, giving them flexibility in how they interact with the device.

AI understands dietary questions

The AI can answer specific menu questions to help customers narrow choices, such as show me pescetarian options or what's on the menu that doesn't contain onions.

“show me pescetarian options”

Loyalty integration built in

When ordering, customers can connect their Square Neighborhoods profile and Loyalty account to the kiosk for a personalized experience.

Kiosks still face customer resistance

While kiosks have become fixtures in many restaurants, most people still prefer ordering from a human being, according to industry data.

Square bets on better design

Square believes its sleeker design and AI capabilities will change customer preferences and drive adoption of self-service ordering in restaurants.