Picsart Launches Marketing Studio

Picsart introduced Marketing Studio to help businesses create, test and run Google Ads campaigns within one platform.

Built for Small Businesses

Marketing Studio targets solopreneurs and small-business owners with limited marketing expertise to answer where to invest, what to create, how to launch and what works.

AI Agents for Campaign Management

Picsart added three AI agents: Pax for Google Ads, Draper for ad strategy, and Slava for performance marketing.

Zappi Integration for Insights

Zappi's consumer insights and predictive technology helps businesses test concepts and videos before launching campaigns.

Google Ads Integration

Businesses can create and launch Google Ads campaigns directly within Picsart, reducing disconnected steps between production and distribution.

Google's Support for the Launch

Google's Mika Peterman praised Marketing Studio for helping small businesses launch faster and iterate based on real performance.

“Creative is the biggest driver of ad effectiveness. We’re thrilled to launch Google Ads within the Picsart platform to help their users easily turn high-quality assets into high-performing campaigns from a unified workflow.”

Marketing Studio Benefits

Businesses get plain-language performance insights to understand results and decide what to do next, feeding back into creative production.