From Fortune · Inzamam Rashid · · 1m 30s
Gulf states unite to rebuild tourism after conflict
Bahrain leads six nations in a joint campaign to restore visitor confidence following months of regional conflict and massive revenue losses.
In brief
Bahrain leads six nations in a joint campaign to restore visitor confidence following months of regional conflict and massive revenue losses. Gulf states are launching a joint tourism campaign to rebuild visitor numbers after conflict caused the region to lose around six hundred million dollars per day in tourism…
Six Gulf nations plan joint tourism push
Bahrain, Saudi Arabia, the United Arab Emirates, Qatar, Oman, and Kuwait are launching a coordinated global campaign to rebuild tourism after months of conflict with Iran.
The region lost six hundred million daily
Tourism in the Gulf states generated nearly one hundred thirty one point nine billion dollars in two thousand twenty five.
Bahrain's minister outlines the strategy

H.E. Fatima bint Jaffar Al Sairafi told Fortune the campaign would encourage international visitors to travel across several Gulf countries on one vacation, modelled on multi-country European trips.
“promote our countries in terms of multi-destination itineraries rather than solo itineraries, that's actually where our strength is”
Conflict accelerated regional cooperation
Al Sairafi said the conflict had accelerated cooperation between Gulf tourism authorities, turning the region's shared exposure to disruption into an incentive to market destinations together.
“the recent developments that have happened over the past few months are one of the main drivers for us to actually combine our effort”
Implementation requires coordination
Making multi-country trips easier to book will require aligned tourism calendars, better transport connections, and cooperation between airlines, hotels, and booking platforms across the six nations.
Recovery depends on sustained effort
Al Sairafi said recovery would mean renewed annual growth in arrivals, revenue and overnight stays.
“I believe that the opportunity that we see outweighs the challenge”
The short version
Gulf states are launching a joint tourism campaign to rebuild visitor numbers after conflict caused the region to lose around six hundred million dollars per day in tourism revenues.



