Startup pays staff to post on LinkedIn

Warp, an employee management startup, created an "employee-generated content" program where staff earn raffle entries for posting work-related content on LinkedIn and X. About a third of employees now post at least twice weekly.

The problem it solved

Chief people officer Gabriella Garcia faced a flood of AI spam in job applications, making it hard to find quality candidates. She needed a way to reach talented people directly.

How the rewards work

Each post earns an employee one entry into a monthly raffle where three winners receive a couple hundred dollars. Winners are selected based on participation, not post performance.

Results speak for themselves

Over one quarter, Warp hired 30 people. Nearly every candidate who took a call said they discovered the company through LinkedIn posts by employees.

“Pretty much every single person who jumped on a call said it was because they saw us on LinkedIn.”

Making posting easier

Warp offers weekly brainstorming sessions with marketing staff and an AI agent that drafts posts in an employee's voice. Garcia encourages editing to avoid sounding like AI and to focus on human stories.

Three steps to replicate it

Find interested employees, create systems that make posting easier like brainstorming meetings or AI tools, and track return on investment by measuring quality hires generated.