From Inc · · 1m
LA Fitness Closes Gyms for Club Studio
LA Fitness shutting 20+ gyms to launch premium Club Studio locations.
In brief
LA Fitness shutting 20+ gyms to launch premium Club Studio locations. LA Fitness is closing over 20 gyms to convert to Club Studio with memberships starting at $149. Originally reported by Inc.
LA Fitness closing gyms
LA Fitness is closing over 20 gyms this year to convert to Club Studio locations.
Club Studio concept
Club Studio combines boutique classes like reformer pilates, cycling, and boxing with traditional gym floors.
Membership pricing
Club Studio starts at $149 monthly for one location or $249 for nationwide access.
Target market shift
LA Fitness targets budget chains while Club Studio aims at higher-end rivals like Life Time and Equinox.
Growth target
Fitness International wants to grow Club Studio from 20 to 50 locations within one year.
Conversion strategy
LA Fitness is converting existing locations to Club Studio with multimillion-dollar renovations.
The one thing
LA Fitness is closing over 20 gyms to convert to Club Studio with memberships starting at $149.
